Every company needs good marketing, just like an influencer needs followers. But for a company’s commercial planning, market research and advertising to be good, it is essential for experienced professionals in the field to pass on their knowledge.

With the growing popularity of digital marketing, the creative digital agency “Armadillo”, which is also a member of the Latvian Advertising Association, helps young people interested in marketing to look into this field more broadly. We have always believed that everything can be taught regardless of work experience, so for several years now we have been happy to offer various internships that allow young specialists in the field to experience our everyday work, learn something new about and around marketing and understand whether they like this kind of work. And often these interns are accepted into the “Armadillo” team, starting work as a project manager, graphic designer, content creator or in some other position.

Meanwhile, the executive director of “Armadillo”, Annemarī Šperliņa, who is currently studying in the doctoral study program “Communication Management”, is the author of several scientific publications and has gained work experience both in Latvia and abroad, has taken a step further and is transferring her knowledge accumulated over many years to young people outside our team. With the beginning of the autumn semester of 2024, she has accepted the challenge of training future marketing specialists studying at universities, teaching digital marketing lectures in the bachelor's study program at Vidzeme University of Applied Sciences, digital communication and social media marketing lectures in the master's study program at the Business School “Turība”, as well as the course “Advertising Practice” at the University of Business, Arts and Technology RISEBA. With Annemarī, students from Latvia, Germany, Italy, India, South Korea and Sri Lanka can learn everything about marketing, from social media posts and the use of artificial intelligence in them, social media communication planning and creating engaging content to influencers, developing influencer campaigns and how followers make decisions to purchase advertised products.

We are extremely happy and proud of colleagues like Annemarī, who share their many years of experience and help young, aspiring digital marketing specialists become true professionals!