Our daily conversations in the office are always accompanied by great music, which is why we are happy to support young musical talents together with Creditea, who are taking on a big challenge by participating in one of the world's biggest music shows - The X Factor. To promote the growth of young musicians, the Armadillo team developed the "Financial X Factor" campaign, in which we:
- Created visual campaign materials as well as texts;
- Created a social network strategy;
- Brought in Diona Liepiņa, a participant of previous X Factor seasons, musician and influencer, who asked each of the show's participants to answer questions about Creditea, challenged them to sing a song with a stranger, and also challenged them to buy as many things as possible for 10 EUR, thus revealing their financial factor;
- Ceated a prediction game where viewers could vote for their favorite participant every week and receive a 200 EUR cash prize;
- Brought in TV presenter Aivis Ceriņš, who interviewed X Factor participants behind the scenes of the show, as well as in special interviews;
- Made X Factor live broadcast flashbacks.
