Taking care of yourself is the best gift each of us can give to ourselves! And to inspire everyone to take care of their well-being every day, together with Dove we created an influencer campaign in Latvia and Lithuania, which would remind everyone to pamper themselves. As part of the campaign, Armadillo:
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Selected the influencers;
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Regularly provided the necessary products for influencers;
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Planned the content;
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Communicated regularly with influencers to create content that was entertaining and corresponded with brand values;
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Actively followed the developed posting schedule, making sure everything was published on time;
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Evaluated the campaign results.
