Dove Men campaign

Caring makes a man stronger. With a 60 year history, we have seen how the development of masculinity unfolds. From campaigns to products, Dove Men+Care celebrates modern masculinity and demonstrates that true strength requires care. We created a survey to find out what Latvian, Lithuanian, and Estonian men's relationship with themselves are, what are they opinions on a man's role in the family, and how much they think about their skin, psychological and physical health. Based on the survey results, we wrote several articles, which were commented on by industry experts and public figures. Because self-care has no gender. We created visual campaign materials, surveys, interviews, as well as opinion pieces.