Life must be enjoyed, and how better, if not with ice cream and the closest! In order to discover how well-known people in Latvia enjoy the sunny summer with their families, we created a family and heartfelt emotional campaign magazine campaign, which not only delighted with bright and lovely pictures, but also allowed to look at Latvian personalities in childhood stories and their special moments related to ice cream.
To realize an ambitious campaign of ambassadors, Armadillo:
- Selected influencers who are close to the brand's values - family, being together, feeling at home;
- Developed a social networking communication plan to highlight home conversations among the families of well-known people;
- Incorporated influencer stories into social networking communication, encouraging people to share their #home moments.
- Evaluated the results of the work done.
Pictures of influencers:
https://www.instagram.com/explore/tags/mājassarunas/
