Almost each of us has our own formula for a successful and self-confident life, so together with Rexona we created an influencer campaign to help every Baltic resident discover his active lifestyle formula.
As part of the campaign Armadillo:
• Performed the selection of influencers;
• Actively followed the developed content schedule;
• Created a form (competition), which could be filled out to qualify for a gift box;
• Prepared Rexona gift boxes for influencers and contest winners of all three Baltic countries;
• Created personalized cards to add to gift boxes;
• Conducted campaign results evaluation.
