Everyone needs someone they can rely on, and Rexona deodorants fill that role for those who choose an active lifestyle. To show that Rexona deodorants with 72-hour protection and Body Heat technology protect against unpleasant aromas and traces of sweat after training, we created an influencer campaign with nine influencers in all three Baltic countries. The campaign task was to challenge influencers to accept the gray T-shirt challenge by putting on a gray Rexona T-shirt, putting on Rexona deodorant, and performing sports activities of various intensity, thus proving that Rexona deodorants really do protect even during the most intense workouts.
To carry out the campaign, Armadillo:
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Selected influencers;
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Actively followed the developed content schedule;
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Prepared gift boxes with Rexona products and a gray T-shirt for influencers from all three Baltic countries;
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Evaluated campaign results.
