First moments with Milupa

The first moments of each mother’s and baby’s life are special! To create a memorial of the first moments, we realized Milupa’s campaign “First moments with Milupa”. Mothers shared their irreplaceable and most beautiful moments together with the baby by creating a personalized video diary (with the help of an application) about their baby.

 

During the campaign we put our creative and solicitous hand to:

1. The development of the campaign strategy and creative concept;

2. The campaign application’s design and technical development;

3. The design of POS materials;

4. The development of communication material in the digital environment;

5. Support and advertising for the communication material on social networks;

The territory of the campaign: Latvia, Lithuania, Estonia

The campaign period: Autumn 2015