Development of visual communication for the Rexona Advanced Protection product line

During the development of the visual communication for the Rexona Advanced Protection product line, Armadillo organized a dynamic photoshoot featuring athletes and active-lifestyle influencers from Latvia, Estonia, and Lithuania.

The visual narrative of the shoot highlighted the effectiveness of Rexona products by linking them to movement, sports, and an active lifestyle. The participation of athletes helped create authentic, energetic content that resonates with the target audience and reflects the values ​​of the Rexona brand.

By combining the visual concept with an active lifestyle, we created content that allows Rexona Advanced Protection products to become part of a compelling, movement-driven story.