Influencer campaigns
Dove Dorothy Launches Influencer campaign - summer 2024
We believe every shower can be a spa-like experience at home with the right tools. Therefore, with Dove, which created shower gels with a new look and unique moisturizing formula, we developed an influencer campaign with influencers in all three Baltic countries.
As part of the campaign, Armadillo:
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Selected paid and gifted influencers;
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Actively followed the developed content schedule;
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Created a unique star-shaped gift box, putting Dove shower gels in each star beam of the box, and a Dove washing sponge in the middle;
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Evaluated campaign results.