Rīgas Šampanietis Christmas influencer campaign

Life's beautiful moments should be celebrated! To get an insight into how Latvian creative personalities spend Christmas and New Year, we created a splendid brand ambassador campaign that delighted followers with elegant pictures.

To carry out the campaign, Armadillo:

• Selected influencers who were close to the brand's goals—to create an authentic sense of celebration and make special occasions more beautiful;
• Included influencer posts into social media communication, inviting the audience to share their stories about beautiful moments, too;
• Evaluated the results of the work that was done.