CIF influencer campaign - spring 2024

Keeping surfaces shiny at home is as difficult as restoring the shine of your favorite white sneakers. To show how easy it is to make your white sneakers look brand new again, together with CIF, we created an influencer campaign, challenging ten well-known Internet personalities in Latvia and Lithuania to see for themselves the power of CIF cleaning products. As part of the campaign, Armadillo selected influencers, prepared personalized gift boxes with CIF products, sponges, and white sneakers for those influencers who did not have them, actively followed the developed content schedule, and evaluated the campaign results.