Cleanliness in the home brings joy, but it is even better if the cleaning work can create equally pleasant emotions. That's why, together with Domestos, we developed an influencer campaign to show that with the new Domestos Power Foam products and their unique upside-down technology, cleaning the toilet bowl and other bathroom surfaces can be even easier, more comfortable, and more pleasant. To achieve the campaign goal, we approached 12 influencers in all three Baltic countries who created unique content, including their family, various recommendations, and humor in the content.
To carry out the campaign, Armadillo:
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Selected influencers;
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Actively followed the developed content schedule;
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Created an original gift box that resembled a toilet bowl lid;
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Prepared gift boxes with Domestos Power Foam products for influencers from all three Baltic countries;
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Evaluated campaign results.
