Hellmann's BBQ Influencer Campaign - Summer 2024

We believe that long walks, gardening, or leisurely spring and summer days go hand in hand with a barbecue with family and friends. To inspire more delicious meals in the fresh air, we created an influencer campaign with Hellmann's and 18 well-known food influencers in the Baltics, who showed how many different ways Hellmann's range of sauces can be used. As part of the campaign, Armadillo selected influencers, actively followed the developed content schedule, prepared a Hellmann's gift box with products, and evaluated campaign results.