Hellmann | Armadillo


Unilever Baltic

We believe that the main part of any celebration is the communal table, which brings everyone around it closer together. Therefore, Armadillo gadly took upon on the Hellmann's influencer campaign! We reaced out to eight Internet personalities from Lithuania and Estonia, to whom we sent a gift—an engraved wooden box filled with Hellmann's products, a tablecloth, candlesticks, candles, or in other words, we sent them everything needed to create a delicious and magical holiday mood in their homes, as well as on their Instagram and TikTok profiles by cooking lovely meals and showing how to set the table. In this campaign, we selected influencers and evaluated the results.