Home of Ice Cream influencer campaign | Armadillo

Home of Ice Cream influencer campaign

Unilever Baltic

Ice cream is a common thing in summer, but in winter, when you can wrap yourself in a blanket and lazily spend the evenings watching your favorite tv shows, it turns into a moment of true pleasure. Together with Home of Ice Cream, we launched two influencer campaigns on the Wolt platform in all three Baltic countries. With the help of influencers, we gave a chance to order ice cream and get a branded thermal mug for colder winter days in one of the campaigns, but in the second campaign, by ordering ice cream, could get branded socks for cozier winter evenings. During the campaign we were in charge of selecting influencers and evaluating the results.