Hellmann's influencer campaign - Easter 2024

What's Easter without eggs, Hellmann's mayonnaise, and something sweet for dessert, right? To make the holiday even more delicious, we took care of implementing Hellmann's Easter campaign with delight. We reached out to 22 Baltic internet personalities who surprised their families, as well as their Instagram, Facebook, and TikTok followers, with savory Easter dish recipes and some sweet cake ideas with Hellmann's mayonnaise. The influencer holiday recipes were so amazing that the videos reached a total number of five million views. As part of the campaign, we selected influencers, prepared and delivered influencer gifts, regularly communicated with influencers, monitored the schedule and whether everything was done on time, coordinated the content, and evaluated the results.