Birdsong, the scent of flowers and the gorgeous spring collection of the brand “Laima” are the first messengers of Spring, allowing us to believe in the last days of winter and that the beautiful season is already knocking on our door.
To help conjure up the splendor of spring in everyone’s everyday life, Armadillo:
- Created a bright Instagram filter and spring gifs;
- Created a collaboration activity with the airport “Rīga”, giving away “Laima” sweets and interviewing those who had flown into Latvia;
- Developed a DPD parcel machine activity, where the fastest had the opportunity to get sweets;
- Organized a spring collection photo shoot;
- Created content about the spring collection design artist Kristīne Luīzi Avotiņa, preparing questions and interviewing her;
- Developed a communication strategy and took care of social media communication.
