SuperVIVA Baltic influencer campaign

Ice cream is one of the most popular treats in the world, and the Armadillo team also likes to treat their tongues to this cooling treat, whether it’s a hot summer or a snowy winter. That’s why, together with SuperVIVA, we created an influencer campaign in Latvia, Lithuania, and Estonia, as part of which we created a challenge by sending each well-known internet personality a specially designed SuperVIVA cooler filled with ice cream and challenge instructions. This way, influencers from all three countries and Baltic residents had the opportunity to prove how big an ice cream fan they are by licking the ice cream as quickly as possible until it melted completely on their tongues. To ensure the campaign was successful, Armadillo selected influencers, ensured that influencers developed and published content on time, created a creative offer, developed a communication strategy, prepared gift coolers, and evaluated the campaign results.