Olympic Day is a traditional event throughout Latvia, which takes place every year in September and gathers thousands of people who want to be active. To encourage Latvians to do sports and spend time actively, Armadillo enthusiastically:
· Created motivational social media content and advertisements;
· Organized a brand ambassador campaign, which included creating a TikTok challenge, video series and interviews with athletes, as well as sharing expert advice.
· Participated in the creation of Olympic exercise and a TV clip, which later inspired thousands of people in Latvia;
· Developed a campaign plan (slogan, event calendar);
· Created T-shirt design, outdoor advertising, press layout, and radio advertising.
We are #insports (#sportiņā), and happy making sure others fall in love with sports too!
