Rexona campaign

We believe that people feel truly alive whenever they are actively moving. When a person feels how the blood flows in their body and the heart beating faster, and when they breathe in and out, their inner person becomes stronger and healthier. That's why we created the Rexona training contest. We asked trainers and sports enthusiasts to send in their exercises. We published them on a specially created website rexonatrenini.lv, and they were available to everyone to follow at any time and place. Everyone who participated in this campaign had the opportunity to vote for what they thought was the best exercise and trainer. We created a website, visual campaign materials, texts, a social media strategy, as well as ensured the involvement of influencers. #MOVEMORE (#KUSTIESVAIRĀK)