Holidays are the right time to bring all kinds of recipes to the table! That's why we came together with the local store chain top! and created an influencer campaign with six Latvian Internet personalities from the regions, who showed six interesting recipes for the holidays, and inspired to try other top! recipes from the website. As part of the campaign, Armadillo selected influencers, developed the campaign idea, regularly communicated with influencers, monitored the posting schedule and whether everything was done on time, activated the post ads on social media, coordinated the content with the client, and evaluated the results.