Communication for the 25th anniversary of the brand "top!"

We placed local communities at the heart of the "top!" brand's 25th-anniversary communications, rolling out celebratory activities across five Latvian towns.

To effectively reach regional audiences and drive in-person attendance, we created a dedicated Facebook event for each town, complemented by engaging social media content. Our communication strategy covered the entire campaign cycle—from raising awareness and generating interest to sharing "Stories" during the events and publishing video recaps afterward.

Digital communication also helped achieve a key objective: fostering in-person audience engagement. Event attendees reported learning about the anniversary activities on social media, noting that this communication was precisely what motivated them to visit the store.